Niagen sales on Amazon.com: 5.6M USD/Year (estimation). List of best sellers & best prices.

Now that I am a shareholder of Chromadex I am keen to understand how the sales of Niagen are developing. Niagen is sold via multiple sales channels and outlets. One of them is Amazon. There are no reported sales figures of products on Amazon available but there are however good extrapolation tools that makes it possible to do an estimate. In this article you can read what I found for sales volumes, most sold brand and best price. I will probably do this survey about every second month expecting that it will reveal some trends that indicate gaining or reducing popularity of Niagen.

In summary:

  • Total estimated sales through Amazon.com of various supplement brands on yearly basis: 5.63 million USD
  • 3.7kg of NR sold per day. That makes approx. 15000 servings of 250mg per day
  • Best seller is HPN with several products in the list
  • Lowest price is 3.00 USD / gram, you can see the prices / gram in the 4th column
  • Chromadex own product is TRU NIAGEN and now also available on Amazon, still in the lower parts of the rankings.
  • Note: these are the sales on amazon.com only, meaning Niagen sales on regional amazon websites are not included
  • Note: a couple products combine Niagen with other ingredients. Because the calculation values the other ingredients as zero value this results in “unfair” higher price per gram for those couple products.
  • Note: a few articles are twice on the list. This is because for some reason the vendor has listed them twice (different sales codes)

In the table below you can find all the Niagen products sold on Amazon in order of highest revenue first:

Sales estimates based on July 2017 data
Sales Rank Grams of NR in product Price per gram Article price Average  units sold per day Yearly turnover (kUSD)
TOTALS 5630
HPN Nutraceuticals Nicotinamide Riboside Metabolic Repair, Patented NAD Plus Booster with Niagen (Nr), the Original and Most Trusted Longevity Product, 60 Capsules 2136 7.5 4.30 32.22 66 776.18
Thorne Research – NiaCel – Nicotinamide Riboside Supplement with ChromaDex Niagen – NSF Certified for Sport – 60 Capsules 4902 15 3.74 56.05 27 552.37
HPN Nicotinamide Riboside Metabolic Repair – 180 capsule VALUE Size – FREE 2 Day Shipping – Patented NAD+ Booster with Niagen (Nr) – The Original and Most Trusted Longevity Product 8348 22,5 3,51 78,99 16 461,30
Extra Strength NIAGEN 275mg -Nicotinamide Riboside NAD+ Amplifier plus Astragalus Root & Bilberry Extract for Natural Energy, Mitochondrial Function, Neuroprotection & Cognitive Function–30 Day Supply 5237 8.25 4.83 39.87 26 378.37
Thorne Research – NiaCel – Nicotinamide Riboside Supplement with ChromaDex Niagen – NSF Certified for Sport – 60 Capsules 5900 7,5 4.18 31.34 23 263.10
Jarrow Formulas Nicotinamide Riboside 100 Mg Tabs, Energy Support, 60 Count 7760 6 6.14 36.84 17 228.59
NAD+ Ignite NIAGEN – 333 mg Nicotinamide Riboside (2 x 60 veggie capsules, 333 mg per capsule) 25322 39.96 3.00 119.99 5 218.98
Niagen Nicotinamide Riboside 300mg Serving – Anti Aging NAD+ DNA Repair (NR) Supplement (30-day supply) 8728 9 3.89 34.99 16 204.34
N (R) Niagen Nicotinamide Riboside – 60 capsules 8570 7.5 4.80 35.99 15 197.05
NAD+ Ignite NIAGEN – 333 mg Nicotinamide Riboside (30 veggie capsules, 333 mg per capsule). By ProHealth 15042 19.98 3.25 64.99 8 189.77
N (R) Niagen Nicotinamide Riboside – (3 pack)60 capsules per bottle 25034 22.5 4.53 101.99 5 186.13
NAD+ Ignite NIAGEN – 333 mg Nicotinamide Riboside (120 veggie capsules, 333 mg per capsule). By ProHealth 29551 39.96 3.00 119.99 4 175.19
Nectar7 Niagen Nicotinamide Riboside (NR) Vegetarian Capsules with NAD+ Activator, 30 Day Supply 12278 7.5 4.42 33.17 14 169.50
HPN Nutraceuticals Niagen Nicotinamide Riboside, Value Size, 2 Month Supply, a Trusted Chromadex Partner, NAD Plus Booster, Metabolic Repair, 250 mg per Serving, 120 Capsules 18480 15 4.00 59.99 7 153.27
Nectar7 Niagen Nicotinamide Riboside (NR) Vegetarian Capsules with NAD+ Activator 56421 45 4.15 186.9 2 136.44
Nectar7 Niagen Nicotinamide Riboside (NR) Vegetarian Capsules with NAD+ Activator 37663 22.5 4.22 94.88 3 103.89
Thrive Now Health – Niagen 300 Nicotinamide Riboside, Patented Energy Booster, 300mg Extra Strength, Highest Potency Capsules, Best NAD+ Booster (60 Capsules) 17290 9 3.89 34.99 7 89.40
MAAC10 – NIAGEN Chewable Nicotinamide Riboside (NR) for Superior Absorption (250mg 30-day serving). The Ultimate Anti-Aging NAD+ supplement 16889 7.5 4.66 34.95 7 89.30
 Jarrow Formulas Nicotinamide Riboside 100 Mg Tabs, Energy Support, 60 Count 33776 6 9.83 58.95 4 86.07
Extra Strength NIAGEN 275mg -Nicotinamide Riboside NAD+ Amplifier plus Astragalus Root & Bilberry Extract for Natural Energy, Mitochondrial Function, Neuroprotection & Cognitive Function 59286 24.75 4.65 114.97 2 83.93
TRU NIAGEN – The world’s most advanced NAD+ booster 250mg Per Serving (60 capsules/125mg) 26452 7.5 5.70 42.74 5 78.00
N (R) Niagen Nicotinamide Riboside – 60 capsules 49433 22.5 4.53 101.99 2 74.45
Niagen 240 – Nicotinamide Riboside – NAD+ Booster (Nicotinamide Adenine Dinucleotide) Anti-Aging Supplementation (Vitamin B3 Complex) Promote Energy, Sirtuin Performance, Improve… 55394 30 3.30 98.9 2 72.20
Life Extension NAD+ Cell Regenerator Nicotinamide Riboside Capsules, 30 Count 10686 3 5.33 15.99 12 70.04
Life Extension Nad+ Cell Regenerator Nicotinamide Riboside 30 Capsules (2 pack) 20725 6 4.52 27.13 6 59.41
Life Extension NAD+ Cell Regenerator Nicotinamide Riboside, 30 100mg Vegetarian Capsules – 3-Pak 32262 9 3.88 34.95 4 51.03
N (R) Niagen Nicotinamide Riboside – 60 capsules 60712 15 4.47 66.99 2 48.90
Nicotinamide Riboside – High Content 125 mg NAD+ Booster by VitaMonk – Patented Niagen Nicotinamide Riboside With High Dose To Support Enhanced Energy And Mitochondrial Function 31822 7.5 4.18 31.34 4 45.76
Life Extension Nad+ Cell Regenerator Nicotinamide Riboside 30 Capsules (3 pack) 40348 9 3.72 33.49 3 36.67
Thorne Research – ResveraCel – Nicotinamide Riboside (Niagen) with Resveratrol and Cofactors in One Capsule – Supports Healthy Aging – 60 Capsule 48233 9 5.55 49.95 2 36.46
NAD+ Ignite NIAGEN – 333 mg Nicotinamide Riboside (30 veggie capsules, 333 mg per capsule). By ProHealth 47109 9.99 3.28 32.77 3 35.88
TRU NIAGEN – The world’s most advanced NAD+ booster 250mg Per Serving (60 capsules/125mg) 84665 15 5.67 84.99 1 31.02
Nordic Clinical’s MitoBoost with NIAGEN [30 capsules] Advanced NAD+ booster For healthy aging and cellular energy 56865 3 13.60 40.8 2 29.78
Doctor’s Best Energy Featuring Niagen, 75 mg, 60 Veggie Caps 42385 4.5 5.8 26.9 3 29.46
TRU NIAGEN – The world’s most advanced NAD+ booster 250mg Per Serving (60 capsules/125mg) 125120 22.5 5.78 129.99 0.5 23.72
NIAGEN N(R) Believer Bottle – 28 Capsules 36103 3.5 5.97 20.88 3 22.86
Thrive Now Health Niagen Nicotinamide Riboside NR200| B3 Metabolites | Anti-Aging Supplement Supports Mitochondrial Health | Fights Free Radicals | 60 Capsules 60811 6 4.99 29.95 2 21.86
HPN Nutraceuticals NIAGEN – BELIEVER BOTTLE – FREE 2 DAY SHIP – The Original Patented NAD+ Booster w Nicotinamide Riboside (Nr) – 28 Capsules 44385 3.5 5.70 19.95 3 21.85
 Nectar7 Collagen with Niagen Nicotinamide Riboside (NR) & Hyaluronic Acid, 30 Day Supply 106509 3 15.81 47.42 1 17.31
N (R) Niagen Nicotinamide Riboside (** 6 PACK of 60 capsules **) NAD+ Booster 242969 45 4.44 199.9 0.2 14.59
 Nectar7 Collagen with Niagen Nicotinamide Riboside (NR) & Hyaluronic Acid, 30 Day Supply 172901 9 12.86 115.72 0.33 14.08
Per Vitam Ceragen NAD + Enhancer | 60 Capsules 210937 22.5 6.67 150 0.25 13.69
Niagen 240 – Nicotinamide Riboside – NAD+ Booster (Nicotinamide Adenine Dinucleotide) Anti-Aging Supplementation (Vitamin B3 Complex) Promote Energy, Sirtuin Performance, Improve… 279862 90 3.23 291 0.1 10.62
HPN Nicotinamide Riboside Metabolic Repair – FREE 2 Day Shipping – Patented NAD+ Booster with Niagen (Nr) – 60 Capsules – The Original and Most Trusted Longevity Product (3) 244374 22.5 4.58 102.95 0.2 7.52
Niagen N(r) NAD Booster (Nicotinamide Riboside) by HPN (125 mg, 60 capsules) – 6 Pack 284754 45 4.44 199.99 0.1 7.30
 Nectar7 Collagen with Niagen Nicotinamide Riboside (NR) & Hyaluronic Acid, 30 Day Supply 324676 18 11.62 209.12 0.05 3.82
Niagen 240 – Nicotinamide Riboside – NAD+ Booster (Nicotinamide Adenine Dinucleotide) Anti-Aging Supplementation (Vitamin B3 Complex) Promote Energy, Sirtuin Performance, Improve… 329106 60 3.27 196 0.05 3.58
N (R) Niagen Nicotinamide Riboside – (Powder) 125mg / 60 servings 241473 7.5 5.73 42.99 0.2 3.14
N (R) Niagen Nicotinamide Riboside (** 12 PACK **) NAD+ Booster 454665 90 4,37 392.99 0.0167 2.39
Per Vitam Ceragen NAD + Enhancer | 60 Capsules 415254 7.5 7.33 54.99 0.0167 0.33
Thrive Now Health Niagen Supplement w/ Lion’s Mane Mushroom (NR200+) Nicotinamide Riboside Anti-Aging Support | Fortify Memory & Focus, Fight Free Radical 361940 6 6.00 35.97 0.0167 0.22
Thrive Now Health Niagen Nicotinamide Riboside NR100| B3 Metabolites | Anti-Aging Supplement Supports Mitochondrial Health | Fights Free Radicals | 30 Capsules 438663 3 6.32 18.97 0.0167 0.12
Per Vitam Ceragen NAD + Enhancer | 60 Capsules 45 6.22 280 0.00
Doctor’s Best Energy Featuring Niagen, 75 mg, 60 Veggie Caps 634848 9 7.19 64.69 0 0.00

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