Niagen sales grow on Amazon.com to 7.9M USD/Year (September estimation) + Best sellers & Best prices.

A couple of months back I estimated  for the first time the sales on Amazon for Niagen products. Amazon is one of multiple sales channels and outlets.  There are no reported sales figures of products on Amazon available but there are however good extrapolation tools that makes it possible to do an estimate. In this article you can read the update using the data from September. I will probably do this survey again in December so about every second month expecting that it will reveal some trends that indicate gaining or reducing popularity of Niagen.

In summary:

  • Total estimated sales through Amazon.com of various supplement brands on yearly basis: 7.9 million USD, strong growth versus the survery of two months ago that revealed 5.6 million USD
  • Best seller continuous to be HPN with several products in the list.
  • Chromadex own product TRU NIAGEN is climbing the sales charts gaining from publicity and probably also from a consumer desire for quality and reliability
  • Lowest cost per gram stands at 3USD, same as two months ago
  • Amount of product variants and sellers dwindling, down to 40 from 53. This probably reflects Chromadex company strategy.
  • Note: Amazon.com only, meaning Niagen sales on regional amazon websites are not included
  • Note: a couple products combine Niagen with other ingredients.

In the table below you can find all the Niagen products sold on Amazon in order of highest revenue first:

Sales estimates based on September 2017 data Sales Rank grams of NR in product Article price price per gram yearly turnover (kUSD)
Total 7890
HPN Nutraceuticals Nicotinamide Riboside Metabolic Repair, Patented NAD Plus Booster with Niagen (Nr), the Original and Most Trusted Longevity Product, 60 Capsules 1285 7,5 33,92 4,52 968
HPN Nicotinamide Riboside Metabolic Repair – 180 capsule VALUE Size – FREE 2 Day Shipping – Patented NAD+ Booster with Niagen (Nr) – The Original and Most Trusted Longevity Product 5380 22,5 78,99 3,51 827
Thorne Research – NiaCel – Nicotinamide Riboside Supplement with ChromaDex Niagen – NSF Certified for Sport – 120 5187 15 56,05 3,74 603
HPN Nutraceuticals Niagen Nicotinamide Riboside, Value Size, 2 Month Supply, a Trusted Chromadex Partner, NAD Plus Booster, Metabolic Repair, 250 mg per Serving, 120 Capsules 6154 15 59,99 4,00 572
NAD+ Ignite NIAGEN – 333 mg Nicotinamide Riboside (2×60 veggie capsules, 333 mg per capsule). By ProHealth 14925 39,96 119,99 3,00 475
Per Vitam Ceragen NAD + Enhancer | 60 Capsules 6298 15 44,99 3,00 418
TRU NIAGEN – The world’s most advanced NAD+ booster 250mg Per Serving (60 capsules/125mg) 5968 7,5 42,74 5,70 413
Thorne Research – NiaCel – Nicotinamide Riboside Supplement with ChromaDex Niagen – NSF Certified for Sport – 60 Capsules 4589 7,5 31,34 4,18 371
Niagen Nicotinamide Riboside 300mg Serving – Anti Aging NAD+ DNA Repair (NR) Supplement (30-day supply) 5841 9 34,99 3,89 345
Jarrow Formulas Nicotinamide Riboside 100 Mg Tabs, Energy Support, 60 Count 5804 6 33,22 5,54 328
Life Extension NAD+ Cell Regenerator Nicotinamide Riboside Capsules, 30 Count 4590 3 25,5 8,50 302
Life Extension NAD+ Cell Regenerator Nicotinamide Riboside, 30 100mg Vegetarian Capsules – 3-Pak 9259 9 44,99 5,00 264
TRU NIAGEN – The world’s most advanced NAD+ booster 250mg Per Serving (12 x 60 capsules/125mg) 74130 90 399,99 4,44 251
Niagen 240 – Nicotinamide Riboside – NAD+ Booster (Nicotinamide Adenine Dinucleotide) Anti-Aging Supplementation (Vitamin B3 Complex) Promote Energy, Sirtuin Performance, Improve.. 21938 30 98,99 3,30 236
N (R) Niagen Nicotinamide Riboside – 60 capsules 9192 7,5 35,99 4,80 212
NAD+ Ignite NIAGEN – 333 mg Nicotinamide Riboside (30 veggie capsules, 333 mg per capsule). By ProHealth 8539 9,99 32,77 3,28 207
NAD+ Ignite NIAGEN – 333 mg Nicotinamide Riboside (60 veggie capsules, 333 mg per capsule). By ProHealth 19132 19,98 64,99 3,25 188
Life Extension NAD+ Cell Regenerator Nicotinamide Riboside Capsules, 2 x 30 Count 9234 6 29,99 5,00 176
N (R) Niagen Nicotinamide Riboside – (3 pack)60 capsules per bottle 32863 22,5 101,99 4,53 151
TRU NIAGEN – The world’s most advanced NAD+ booster 250mg Per Serving (3 x 60 capsules/125mg) 43834 22,5 119,75 5,32 132
N (R) Niagen Nicotinamide Riboside – 2 x 60 capsules 31226 15 66,99 4,47 106
N (R) Niagen Nicotinamide Riboside – 3 x 60 capsules 74508 22,5 101,99 4,53 64
Nordic Clinical’s MitoBoost with NIAGEN [30 capsules] Advanced NAD+ booster For healthy aging and cellular energy 44941 3 40,8 13,60 44
Life Extension Optimized NAD+ Cell Regenerator with Resveratrol Vegetarian Capsules, 30 Count 32391 3 24,49 8,16 37
Niagen 240 2-pack – Nicotinamide Riboside – NAD+ Booster (Nicotinamide Adenine Dinucleotide) Anti-Aging Supplementation (Vitamin B3 Complex) Promote Energy, Sirtuin Performance, Improve.. 116663 60 196 3,27 36
Thrive Now Health Niagen Nicotinamide Riboside NR200| B3 Metabolites | Anti-Aging Supplement Supports Mitochondrial Health | Fights Free Radicals | 60 Capsules 64450 6 29,95 4,99 20
N (R) Niagen Nicotinamide Riboside – (Powder) 125mg / 60 servings 78918 7,5 42,9 5,72 18
TRU NIAGEN – The world’s most advanced NAD+ booster 250mg Per Serving (6 x 60 capsules/125mg) 173667 45 215,95 4,80 17
HPN Nutraceuticals NIAGEN – BELIEVER BOTTLE – FREE 2 DAY SHIP – The Original Patented NAD+ Booster w Nicotinamide Riboside (Nr) – 28 Capsules 49789 3,5 19,95 5,70 17
TRU NIAGEN – The world’s most advanced NAD+ booster 250mg Per Serving (2 x 60 capsules/125mg) 121376 15 84,99 5,67 14
Niagen 240 3-pack – Nicotinamide Riboside – NAD+ Booster (Nicotinamide Adenine Dinucleotide) Anti-Aging Supplementation (Vitamin B3 Complex) Promote Energy, Sirtuin Performance, Improve.. 249496 90 291 3,23 14
Thrive Now Health Niagen Supplement w/ Lion’s Mane Mushroom (NR200+) Nicotinamide Riboside Anti-Aging Support | Fortify Memory & Focus, Fight Free Radicals 97904 6 35,17 5,86 12
N (R) Niagen Nicotinamide Riboside (** 12 PACK **) NAD+ Booster 502956 90 392,99 4,37 12
Doctor’s Best Energy Featuring Niagen, 75 mg, 60 Veggie Caps 106683 4,5 34,99 7,78 11
N (R) Niagen Nicotinamide Riboside by High Performance Nutrition – 2-Pack 159947 15 66,99 4,47 8
HPN Nicotinamide Riboside Metabolic Repair – FREE 2 Day Shipping – Patented NAD+ Booster with Niagen (Nr) – 3 pack of  60 Capsules – The Original and Most Trusted Longevity Product (3) 211361 22,5 102,95 4,58 6
Per Vitam Ceragen NAD + Enhancer | 60 Capsules 3Pack 446347 45 140 3,11 4
Per Vitam Ceragen NAD + Enhancer | 60 Capsules 12 Pack 1347302 90 490 5,44 0
Best Energy Featuring Niagen, 75 Mg, 60 Vcaps by Doctors Best (Pack of 2) 9 85,9 9,54 0
Per Vitam Ceragen NAD + Enhancer | 60 Capsules 6 Pack 45 255 5,67 0

Timeless_One

One thought on “Niagen sales grow on Amazon.com to 7.9M USD/Year (September estimation) + Best sellers & Best prices.

  • October 9, 2017 at 9:28 am
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    math is wrong on per vitam 3 pack – it’s 22.5g not 45 – puts it in line with the other entries, too.

    Reply

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